Control what you can control

No one can reliably forecast the market’s direction or predict which stock or investment manager will outperform.

We can help you create a plan and focus on actions that add value

  • Create an investment plan to fit your needs and risk tolerance
  • Structure a portfolio along the dimensions of expected returns
  • Diversify globally
  • Manage expenses, turnover, and taxes
  • Stay disciplined through market dips and swings
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Humans Are Not Wired for Disciplined Investing

When people follow their natural instincts, they tend to apply faulty reasoning to investing.

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Financial Freedom: What does this mean to you?

What does financial freedom look like to you?

Morningstar conducted a survey to see what questions people thought were important to them

  • To be better off than my peers
  • To pay for personal self-improvement
  • To experience the excitement of investing
  • To start a new business
  • To buy a house
  • To help pay for my children education
  • To stop working and do something i love
  • To go on a dream holiday
  • To relocate during retirement
  • To care for my aging parents
  • To give to charity or other causes i care about
  • To feel secure about my finances now
  • To leave an inheritance to my loved ones
  • To retire early
  • To pay for future medical expenses
  • To not be a financial burden to my family in the future

The List Is the Thing Behavioral science shows that people can sometimes be strangers to themselves. Many investors are attracted to the level of personalisation of goals-based planning, and this approach is becoming more popular every day, but it hinges on investors really knowing their investment goals and being able to communicate them clearly.

Helping investors make good choices and develop plans that make long-term objectives possible should be one of a financial planner’s key missions, and Morningstar’s research found that master-list nudges might help guide investors toward the goals they really want.

Master lists may help investors identify their goals: The majority of people will change one of their self-selected goals after considering their master list.